Reinvention Is the New Normal: Lena Austin on Navigating Career Changes with Purpose
What do photography, hospitality, and senior living sales all have in common?
For Lena Austin, they’ve each been a chapter in a rich and evolving story of purpose, courage, and reinvention. On the latest episode of Women In..., Lena walks us through her journey of changing careers not once, not twice—but three times over the past 25 years. Her story is a reminder that the path to fulfillment is rarely linear and that it's never too late to pivot.
From Creativity to Connection
Lena started her career in photography, drawn to visual storytelling and creative expression. But as her personal and professional goals shifted, so did her definition of success. She later transitioned into the fast-paced world of hospitality, where she honed her skills in customer service and operations.
Her latest chapter—marketing and sales for senior living communities—has been the most fulfilling of all. In this role, she combines empathy, strategy, and communication to support families during one of life’s most sensitive transitions. It’s the perfect example of how seemingly unrelated roles can build a powerful skillset over time.
“Every move I made was scary, but I never felt stuck. I just kept asking: What’s next for me?” — Lena Austin
Knowing When It’s Time to Pivot
Changing careers is rarely easy, but Lena’s story shows us it is possible—and often necessary—for growth. So how do you know when it’s time to make a move?
Here are a few signs and helpful resources:
You feel disconnected from your work
A lack of alignment or meaning in your daily work may signal that your values or interests have shifted. Check out The Muse’s guide to knowing when to change careers for practical insights.You’re not growing anymore
If you're not being challenged or learning new things, it may be time for a new path. Harvard Business Review offers a helpful piece: “How to Know When It’s Time to Change Careers”.You’re dreaming about something else
Are you constantly thinking about starting over, trying something new, or exploring a passion? That inner voice deserves your attention. Career Change for Dummies is a practical guide if you’re just starting to explore your options.Your core values have changed (or become clearer)
Sometimes it’s not about the job itself—it’s about who you are and what matters most to you. Taking time to identify your core values can guide better career decisions. Try this free Core Values Assessment by Scott Jeffrey to get started.
Lena’s Lessons on Reinvention
Start with your story – Look at your past roles for themes, values, and strengths. They’re your launchpad, not your limitations.
Lean into learning – New industries may require new skills, but confidence comes from curiosity.
Network with intention – Every one of Lena’s pivots involved building meaningful relationships and asking smart questions.
Listen Now
🎧 Tune into Lena’s episode on Women In... wherever you get your podcasts.
She’s proof that reinvention isn’t about being fearless—it’s about moving forward despite uncertainty.
