Rebellious Success: Six Truths to Release Perceived Weaknesses and Become Unstoppable

Lessons in Leadership, Reinvention, and Thriving When You Don’t Fit the Mold

You’ve done what you were supposed to do. You’ve chased success, checked the boxes, and learned to play by rules not made for you. And still, something feels off. If you’re tired of shrinking, explaining yourself, or wondering whether this version of success is actually yours, you’re not alone—and you’re not wrong.

Toni Will, one of the few female general managers in professional men’s hockey, shares a raw, no-bullshit account of leading in rooms not built for her and reinventing herself when perfectionism, people-pleasing, and alcohol stopped working. Part memoir, part leadership manual, Rebellious Success blends lived experience with behavior-change science to help you reframe failure, shame, and “not fitting in” as the foundations of authentic power.

Through six “Toni Truths,” thirty-nine concrete lessons, and twelve challenges designed to move you from insight to action, you’ll discover a path made just for you to become your fullest, wildest self. Own your story, rewrite your relationship with your flaws, and turn what once held you back into your greatest advantage.