Alcohol-Free & Leadership Coaching for Women
“As the founder, owner, and coach at Toni Will, it is important to me that I live with high integrity. I live a drug-free lifestyle, which includes ALL drugs, including alcohol. I coach individuals who seek to reduce or remove any substances that don’t align with their core values.”
—Toni Will
Behavior Change Coaching That Goes Beyond Willpower
Most coaching tells you what to do. Toni's approach starts with why you do what you do.
As a certified Senior This Naked Mind Coach and behavior change coach for women, Toni combines behavioral science, identity work, and real-world leadership experience to help you build habits that actually stick, and break the ones that don't serve you. Whether you're reconsidering your relationship with alcohol, navigating a career pivot, or ready to step into a bigger version of your leadership, the work starts here.
Choose Your Coaching Path
Lifestyle Coaching: Alcohol-Free & Substance Freedom
For women who are sober curious, newly alcohol-free, or ready to remove substances that are holding them back from their fullest life.
A focus on eliminating alcohol, caffeine, sugar, and/or prescription drugs from your daily life. 3, 6, 9, and 12-month coaching plans available
This isn't a recovery program. It's a behavior change process grounded in neuroscience and identity-level transformation, designed for professional women who want freedom from alcohol without the stigma of traditional treatment.
3, 6, 9, and 12-month coaching plans available
Intro Chemistry Call
(45 minutes)
1 Weekly Unapologetic Growth session
(1 hour)
Career Disruption Package: Leadership & Professional Development
For women leaders, emerging executives, and entrepreneurs ready to break through their own glass ceiling. Break through your personal glass ceiling with professional development coaching. 3, 6, 9, and 12-month coaching plans available
Toni's leadership coaching for women draws on 25+ years of experience leading in male-dominated industries, including a decade as GM of a men's professional hockey team. This is confidence coaching for women who are done shrinking, career coaching for women who are ready to grow, and leadership coaching for women who know they're capable of more.
3, 6, 9, and 12-month coaching plans available
Intro Chemistry Call
(45 minutes)
1 Weekly Unapologetic Growth session
(1 hour)
Ready to make a lasting change?
Common Questions About Coaching with Toni
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Alcohol-free coaching is a behavioral science-based approach to helping women change their relationship with alcohol, without relying on willpower, labels, or traditional recovery frameworks. As a certified alcohol-free coach for women trained through This Naked Mind, Toni works with clients to understand the unconscious beliefs and habit loops driving their drinking, then builds new patterns from the inside out. The goal isn't just to stop drinking, it's to create a life so full that alcohol simply doesn't fit anymore.
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Very different. AA and rehab are valuable resources for many people, but Toni's coaching is not a 12-step program and does not treat alcohol use as a disease or moral failing. Her approach is rooted in behavioral science and cognitive reframing, specifically the This Naked Mind methodology developed by Annie Grace. It's designed for high-functioning professional women who want to change their habits on their own terms, in a private and judgment-free coaching environment.
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No. Toni works with women across the full spectrum, from those who are simply sober curious and exploring what an alcohol-free lifestyle might look like, to those who are already alcohol-free and want to go deeper on leadership and personal development. You don't need to have made any decisions about alcohol before booking a Chemistry Call. That conversation is exactly the right place to start.
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Results vary based on your goals, starting point, and commitment to the process, but clients commonly report greater mental clarity, improved confidence and decision-making, reduced anxiety, stronger professional relationships, and a significant shift in how they see themselves as leaders. Many describe the work as identity-level change: not just breaking a habit, but becoming a different version of themselves. Toni's 3, 6, 9, and 12-month plans are designed to give that transformation the time and depth it actually requires.
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Toni Will offers coaching for individuals who are ready to make meaningful personal or professional changes. Coaching options include lifestyle coaching focused on reducing or eliminating substances such as alcohol, caffeine, sugar, and/or prescription drugs, as well as career disruption coaching for those looking to break through personal or professional barriers.
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Lifestyle coaching is designed for people who want support changing habits that no longer align with their values. This may include reducing or removing alcohol, caffeine, sugar, or certain prescription drugs from daily life in a supportive, values-based coaching environment.
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The Career Disruption Package is professional development coaching for individuals who feel ready to grow, shift direction, or move past a personal glass ceiling. It is designed to help clients gain clarity, build confidence, and take intentional steps toward the next stage of their career.
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Coaching plans are available in 3-month, 6-month, 9-month, and 12-month options. The right length depends on your goals, the type of change you want to make, and the level of support you are looking for.
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Coaching plans include an intro chemistry call and weekly Unapologetic Growth sessions. The chemistry call is 45 minutes, and weekly coaching sessions are one hour.
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A chemistry call is an introductory conversation designed to help determine whether coaching is the right fit. It gives you a chance to discuss your goals, ask questions, and learn more about the coaching process before moving forward.
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No. Coaching may be a fit if you are seeking to reduce or remove substances that no longer align with your core values. The focus is on intentional change, personal growth, and creating a lifestyle that feels more aligned with who you want to be.
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No. While much of my content, speaking, and coaching focuses on women in leadership, personal growth, and alcohol-free living, I also coach men. My coaching is for anyone who is ready to create meaningful change, challenge limiting beliefs, and build a life and career aligned with their values. Many of the principles I teach are universal and apply regardless of gender.
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The first step is to schedule a chemistry call. This gives you and Toni the opportunity to connect, talk through your goals, and determine the best coaching path for your needs.

